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- This is the abstract of your business document
- High level overview of everything in the project so someone can get a feel before choosing to read on or not
- Lead in to the rest of the document
- More specifically talks about the project but still high level
- Why is this a thing?
- What is the problem or opportunity that is presented to you?
- Problem > Pain > Solution
- If you have a social problem try to think of solving it in a smaller context
The Ask (What do I want?)
- Who are you presenting this proposal to?
- Try to tailor the proposal so that it fits the audience who will give you approval, money, or a leadership position
- Title or Name (you don’t have to think of the perfect title starting out)
- A good title might become more clear as you continue with the proposal and/or prototype
- Try to describe the solution in 50 words or less, you’ll go into more detail in the following two sections
- List out all of the features that the solution will have
- Sub-features should be listed underneath the more general feature list (get into a lot of detail)
- If the feature list is extremely long then put the full list in appendices and put a shorter list in the features section
- Do some research and find out who is doing the same thing as you
- Extend your feature list to compare to similar products
- Describe other products that are similar to yours and why your solution is better
- Create some charts and graphs comparing features to your competitors (pictures make everything better)
- The wrong answer is “everyone“, this makes it too challenging to develop a solution
- One size usually does not fit all
- Things to think about:
- Demographics – age, economical, status, race, gender
- Psychographics – how the user things, their values (religion, lifestyle, etc.)
- You need to know what the stereotypical user is this will make “The Reach” easier and you can generalize what people will appreciate
- Think of separate markets, primary (who you target the solution to mainly), secondary, etc.
- You need to know the size of the market so that the people you present to can decide whether it is a good investment
The Reach (Marketing)
- How will people learn about the product?
- How will you sell the product?
- Think about what your user will use to learn about the new products
- Should I target the elderly using social media? Probably not.
- Mostly for physical products like how things will get from one place to another
- Data flowing, how if it is not a physical product will it stay up to date
- App store updating
- Have people manually update the information or data
- Automate a system to keep everything up to date
- Who do you need on the team to make this solution work?
- Who will you need to hire?
- Will there be volunteers?
- Mention in “The Reach” section how you plan to attract volunteers to the solution
- Most solutions will need at least a lawyer and an accountant at some point (contract one)
- How and when will everything get done
- Project completion
- Need funding by date
- Hiring dates
- Media campaigns
- Launch date
- What is the amount of money that the solution, reach, maintenance, and players will cost
- What is your projected revenue, do some research but you should know the market size already
- How will the solution be priced?
- One time buy
- Government contract
- Not for profit
- Any other information needed to sell the product/solution
- Wrap up and summarize everything that was talked about in the previous sections
- Call to action or try to sell the solution
- Supporting documents, images, or charts that would have been too big for the main document